You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing New Tool.
ANA has found 70 results for you, in 383 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

News from the world of children and adolescents

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
×

Citation

le Bigot, J. (1980a, June 15). News from the world of children and adolescents. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/news-from-the-world-of-children-and-adolescents


Research papers

C.M.I.S.A

Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer...

Catalogue: Seminar 1980: Information Systems In Action
Author: Sydney Toledano
June 15, 1980
×

Citation

Toledano, S. (1980a, June 15). C.M.I.S.A. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/c-m-i-s-a


Research papers

An experiment in building a marketing information system

In this paper we describe how we tried to solve a marketing information system need. First, we explain why we were gradually convinced it was necessary. The second step in our thinking was to list all the data we had and wanted to integrate in it....

Catalogue: Seminar 1980: Information Systems In Action
Authors: Françoise Rostand, Marc Olive
June 15, 1980
×

Citation

Rostand and Olive (1980a, June 15). An experiment in building a marketing information system. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/an-experiment-in-building-a-marketing-information-system


Research papers

The exporient data bank

The EXPORIENT data bank became operational in 1979 within the International Trade Centre UNCTAD/GATT with a view to collecting and processing rapidly and systematically foreign trade data on a large number of countries and to facilitating the...

Catalogue: Seminar 1980: Information Systems In Action
Author: Bernard Angel
June 15, 1980
×

Citation

Angel, B. (1980a, June 15). The exporient data bank. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-exporient-data-bank


Research papers

The quantum package

QUANTUM is a sophisticated package designed to maximise the benefits of computer technology for the Survey Practitioner. It is used extensively in Europe and USA for both ad-hoc surveys and larger more complex studies in the commercial and public...

Catalogue: Seminar 1980: Information Systems In Action
Author: Mark Katz
June 15, 1980
×

Citation

Katz, M. (1980a, June 15). The quantum package. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-quantum-package


Research papers

The target group index

The Target Group Index has been one of the most successful research innovations over the period covered by this book. Despite initial worries by the industry about overloading respondents, it collects data about a wide range of product behaviour,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Christopher Minter
June 15, 1980
×

Citation

Minter, C. (1980a, June 15). The target group index. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-target-group-index-2005


Research papers

Tymcon service 1

Marketing people need a flexible computerized tool to analyze, plan, model and forecast changing marketing situations. They need to constantly ask those countless, hypothetical "what-if" questions across many variables. But they also need an...

Catalogue: Seminar 1980: Information Systems In Action
Author: Werner Retzlaff
June 15, 1980
×

Citation

Retzlaff, W. (1980a, June 15). Tymcon service 1 . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/tymcon-service-1-


Research papers

Social research as a means to participate in public decision-making Switzerland

Swiss citizens are expected to vote on six to ten weekends per year, of which four are reserved for national topics. Normally several themes are presented jointly as so-called "multi-packs". Abstention from the ballot-box is growing and reaches in...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Werner Ebersold, Hans-Peter Hertig
December 1, 1978
×

Citation

Ebersold and Hertig (1978a, December 01). Social research as a means to participate in public decision-making Switzerland. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/social-research-as-a-means-to-participate-in-public-decision-making-switzerland


Research papers

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Hein C. H. Schmidt
Company: Nielsen
September 1, 1978
×

Citation

Schmidt, H. C. (1978a, September 01). A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-new-tool-to-better-plan-and-control-the-marketing-activities-for-the-outlet-of-growing-importance